If you use Google Tag Manager to insert code and perform analytics on your website, you can link the Trybe shop to your Tag Manager account. To do this simply head to Settings > Manage Integrations > Google Tag Manager > Configure or head straight to this link.
You will just need to enter in your
Google Tag Manager ID (E.g. GTM-XXXXXXX)
And then select "Save Changes"
This will configure your Trybe shop to your Tag Manager account so you can manage and set up the Trybe shop with google analytics as you so wish.
You can disable the integration at any time by selecting the 'Disable integration' button.
Tag Manager Events
Trybe sends standard analytic events ie purchase and add_to_cart, so you can start getting your data straight away. we also send some additional events to set up. All events we are able to send are outlined below.
Event name | Description |
| When a customer adds an item to their basket. |
| When a customer shares an item details page using the 'Share' button (iOS and Android only) |
| When a customer starts the process of adding an item to their order but before the item has been placed in the order. ie, when a customer clicks "Configure Package". |
| When a customer closes the above window without adding the item to their basket |
| When a customer selects a date on the date picker on an item detail page |
| When a customer changes the month on the date picker on an item detail page |
| When a customer increments or decrements the number of guests selector on the item detail page |
| When a customer removes an item from their basket |
| When a customer views an item detail page |
| When a customer begins the process of signing up for a membership |
| When the customer finishes signing up for a membership |
| When a customer visits the checkout page |
| When an order is placed |
| When a customer successfully creates an account |
| When a customer successfully resets their password |
Item details sent in events
We include additional details about basket value and item details with certain events, notably:
add_to_cart, where we send
The total value of the items added
An array containing the added item, with
The 'affiliation' (name of the site)
The name of the item
The quantity
The price of the item
purchase, where we send
The ID of the order
The total value of the order
An array of items in the order, each with
The 'affiliation' (name of the site)
The name of the item
The quantity
The price of the item
Technical implementation
A single 'data layer' is created to handle sending events to:
Trybe's own internal analytics
Your own analytics, if configured
Your own Google tag manager, if configured
The following diagram illustrates the technical implementation
When an event occurs on the Trybe shop, it registers that event with the data later, and the data layer processes the event:
The event is sent to Trybe's own analytics
The event is sent to the client's analytics if configured
The event is sent to the client's GTM container if configured
The 'wildcard' here is Client GTM, which can do several things:
It can inject custom code into Trybe pages, overriding core behaviour (this is how the black background and custom font is set for Bathhouse, for example)
It can forward events to your own Google Analytics property
It can forward events to other destinations